Equiom reinforces long-term commitment to Asia with senior leadership appointment

Equiom has strengthened its Asia leadership team with the appointment of Novia Lu as Commercial Director, Asia, supporting the Group’s long-term strategy to deepen its presence across key markets. 

The move reflects Equiom’s continued investment in Asia as client demand for integrated private wealth, family office and corporate services grows. Strengthening senior commercial leadership is central to Equiom’s regional approach, working with the Group Chief Commercial Officer to ensure clients benefit from consistent senior support and access to the Group’s wider international expertise. 

Equiom has an established and growing presence in Asia, supporting private and corporate clients at key inflection points including liquidity events, succession planning, pre-IPO structuring and international expansion. 

Novia brings extensive experience across financial and fiduciary services in Asia, advising private clients, family offices and corporate stakeholders on cross-border structuring, wealth planning and governance.  

Novia will support Equiom Group’s commercial strategy focussing on Asia, and work closely with regional and international teams to deliver coordinated, cross-border solutions. She will focus on supporting clients with complex structuring requirements across Mainland China, Hong Kong, Singapore and Taiwan. This investment in senior leadership ensures Equiom can respond to evolving client needs while maintaining the governance standards and technical depth clients expect. 

Commenting on the appointment, Claire Le Brocq, Chief Commercial Officer, Equiom Group said “Asia remains a key priority for Equiom, driven by client demand and the increasing complexity of cross-border structuring across the region. Investing in senior commercial leadership is essential to ensuring clients receive consistent, well-governed advice and effective access to our international expertise. This further strengthens our ability to support complex requirements while remaining closely aligned to our global capabilities.” 

Sharon Yam, Head of Asia at Equiom, commented: “Equiom has a clear and long-term commitment to Asia, underpinned by strong governance and a globally integrated organisation. Novia Lu, Commercial Director, Asia, added: "I am pleased to support the Group’s regional ambitions and to work with clients across Asia as they navigate increasingly complex cross-border requirements. The focus on collaboration, quality and long-term relationships closely reflects how I work with clients.” 

This leadership addition forms part of Equiom Group’s broader strategy to strengthen capability across key markets, ensuring the Group remains well-positioned to support private and corporate clients with complex international needs. 

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