Nick Edmunds  

Managing Director - Links Group

Nick is responsible for the overall performance of Links Group and for ensuring that the business operates in line with Equiom’s group strategy.

Nick joined Links Group as Chief Operating Officer in March 2017 following its strategic partnership with Equiom. In August 2018 he was appointed as Managing Director with responsibility for the overall operation and performance of Links Group. Nick specialises in assisting companies to achieve growth in challenging markets through geographic expansion and/or business line diversification.

Before joining Links Group, Nick was founder and CEO of Aldridges, assisting clients to solve market entry and business development challenges across the Middle East and Africa.

As a former British Army officer who has lived and worked in the Middle East since 2003, Nick’s experience in the region includes business development and commercial management across a wide range of sectors including; security and risk management, consulting, oil and gas, renewables, transport, construction and government.

“Nick is a highly respected business advisor and intermediary operating throughout the GCC region. He has been instrumental in establishing our company in the local territories - something that would have taken us far longer to achieve without his insights, contacts and local knowledge. Having lived in many of the countries in the GCC, Nick has connections at all levels of society and in most business areas, which means navigating the local waters becomes a whole lot easier - as he is a trusted face. If you are trying to develop business in the local GCC markets, I can strongly recommend Nick; he will save you weeks of frustration and a lot of money.”

Nigel Oakes, Chairman Behavioural Dynamics Institute

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