Jo Andrews  

Head of Business Development - Middle East and Asia, Equiom Group

As Head of Business Development for the Middle East and Asia, Jo has overall responsibility for Equiom’s organic growth strategy in this region.

Jo leads a team of experienced business development professionals, building on key business relationships while overseeing client management and strategic coordination for the Middle East and Asia. She is also focused on elevating sales proficiency and performance to enable continued growth and development across the group. 

Jo joined Equiom as Head of Business Development for Links Group, in March 2017. In April 2018 she also joined the Board of Directors for Links Group and Equiom Middle East and Asia.

Jo brings with her significant commercial and sales leadership experience, including more than 12 years within several blue chip organisations.

“Jo is instinctively able to build relationships with people of different backgrounds, with different agendas, and operating at different levels. She is adept at strengthening and deepening these relationships over time, and ultimately leveraging them to deliver results. Jo cares passionately about delivering the right solution for the business, and developing and recognising the people who work for her. She is a pleasure to work with, and always maintains a positive, can-do attitude.”

Kelly Devine, Senior Vice President, Head of Issuing, UK&I at Mastercard

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